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It's the People by John Dembitz A.

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Passionate about passion

I shall now explore the last why in the previous chapter: why is there so little passion in business? People have said that I can get very passionate about things. One close friend only gets excited about something once I pronounce that “it's fantastic”, then she knows that I think highly of “it”, whatever the “it” may be. Life's too short, so let's enjoy it and put the maximum into it, and get the maximum out of it at the same time. Carpe Diem: Seize the day! FAN-TAS-TIC!

Passion has become one of the most overused words in business! Passion is everywhere, almost in every issue of the Director magazine there is one article or another enthusiastically pronouncing on the importance of passion, business schools ...

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