It’s Time to Tackle Your Team’s Undiscussables

Subjects that are consciously or unwittingly deemed out of bounds come in four varieties and make it almost impossible for teams to function.

In 2008, Theranos engineer Aaron Moore created a mock ad for a prototype of the company’s blood testing device. Intended as a prank to amuse his colleagues, his ad described the device as “mostly functional” and included “leeches” among its “blood collection accessories.”1

Now, with hindsight, we can interpret his spoof not just as a joke but as a desperate bid to raise a taboo subject: The company’s device didn’t work and the leadership team was hiding that fact. Moore’s actions spoke volumes about the ...

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