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It's Who You Know

Book Description

Meet the twelve people that can accelerate your success – in business and in life

It's Who You Know is the long-awaited handbook to effective, productive and influential networking. Having the right relationships is more important than ever before, but digital connectivity and social media has changed the landscape. Social media has made networking easy, but has it made it better? In an age of digital disconnect, having the right relationships is more important than ever before with more and more of us reporting we feel disconnected from social media. Networking is no longer about collecting business cards and meeting thousands of people online or offline; it's about knowing the right people, and nurturing those relationships. You only need 12 – or even just four. Approached strategically, this comparatively small network will provide the strength, diversity and opportunities to help you achieve your personal and professional goals. This book shows you who you need to know, how to get to know them and how to make value a two-way street. Action plans, checklists and an online diagnostic tool help you start taking steps right away, and the emphasis on "doing" over endless planning gives you the motivation you need to get up and go.

The old adage "It's not what you know; it's who you know" has never been more applicable than it is today. The problem is that many of us "know" thousands of people across social networks, but how many of those people truly know you and how many of them are truly connected to you? It's time to clear out the network clutter and identify those who actually add value to your professional and personal development.

  • Master the art of real and influential strategic networking in a noisy and disconnected online world
  • Learn who you need in your circle, and how to find them
  • Nurture and maintain your professional relationships
  • Leverage your power network to accelerate your career

Today, jobs are filled before they're advertised and previously unthought-of collaborations appear out of nowhere. Networking has become a critical factor for success. It's Who You Know brings networking into the modern era, and shows you a strategic approach to making it work for you.

Table of Contents

  1. About the author
  2. Acknowledgements
  3. Foreword by Lisa Messenger
  4. Assess your network online
  5. Introduction
  6. Part I: Why
    1. 1: Shift your mindset
      1. #Connecting or #disconnecting?
      2. The ‘work' in network
      3. Why bother?
      4. One is a lonely number
      5. Rework your network
      6. Take back control
    2. 2: Rethink how you network now
      1. Taking stock
      2. Stage 1: Ineffective
      3. Stage 2: Effective
      4. Stage 3: Exponential
      5. From transaction to transformation
      6. Think narrow, go deep
    3. 3: Transform to a collective network
      1. The eye of the storm
      2. People power
      3. Value is a two-way street
      4. It's not a competition
      5. Ingredients of a powerful network
      6. Focus drives momentum
  7. Part II: Who
    1. 4: Sort through your current network
      1. Back to basics
      2. Step 1: Identify
      3. Step 2: Assess
      4. Are you open or closed?
      5. Balance is the answer
      6. Inwards, outwards and upwards
    2. 5: Search for your Core Four
      1. Your Core Four — the starting point of your network
      2. What did you discover?
      3. How to find your Core Four
    3. 6: Seek out your 12 key people and personalities
      1. Meet your 12 key people
      2. Where are you now?
    4. 7: Sink the 12 Shadow Archetypes
      1. Success is not selfish
      2. Who is working against you?
      3. Work your network
  8. Part III: How
    1. 8: Choose who, what and why
      1. Own yourself and your goals
      2. Own what you're doing and why
      3. But … I'm an introvert
      4. Embrace who you are
      5. Get out of your own way
      6. Fear less
    2. 9: Connect in the right way
      1. An ever-evolving process
      2. Closer than you think
      3. 1. Reach out
      4. 2. Hang out
      5. 3. Link in
      6. Respect everyone's time
      7. Set an example
    3. 10: Cultivate connections and exchange value
      1. 1. First impressions count
      2. 2. Confidence matters
      3. 3. Speak up to be heard
      4. 4. Listen to be present
      5. 5. Become an action taker
      6. 6. Exchange value
      7. 7. Identify yourself
      8. 8. Be memorable
      9. 9. Follow your energy
      10. 10. Keep your network alive
  9. Final words
  10. One last checklist
    1. Your strategic network checklist
  11. Index
  12. Let's connect
  13. EULA