CHAPTER 10from humble beginnings to great enterprises

“I’VE GOT A GREAT idea for a business, but I don’t have any money to get it started! Where can I go to get money from the government or find investors to help me start my business?”

If I had a dime for every time I’ve been asked this question, I’d be wealthy enough to establish my own small-business loan company. Almost every person with a start-up business idea wishes he or she had start-up money—or more money. In fact, many people use their lack of funds as an excuse for not starting their business. Here’s what I tell them: You must not really want to go into business.

Entrepreneurs know how to do a lot with very little. Some of the biggest brand names today had humble beginnings and started ...

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