CHAPTER 12words of wisdom from the trenches
Making a decision to start a company is the easiest decision to make. It is sustaining the business for four years and doing things like making payroll, getting legal representation, trademark issues, those are the harder things.
—David Schenberg, CEO and cofounder of BusyEvent
EVERY BUSINESS needs a key differentiator. My differentiator is my real-world experience. I don’t dole out advice solely based on writing and reporting about entrepreneurs. Instead, I have lived every aspect of what you are going through. So this chapter is devoted to sharing some thoughts that don’t fit into any of the general business categories. By sharing these final words of wisdom from the trenches, I hope I can help you ...
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