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It’s Your World, So Change It: Using the Power of the Internet to Create Social Change by Tom Head

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4. Engage with Social Networking Sites

Leopold’s Records was a fixture of Berkeley life for decades. Founded in 1968 by students at the University of California as a tribute to the conductor Leopold Stokowski, it wasn’t just a record store—it was a center of the community. It also became, in 1972, the first real example of electronic social networking (and was often used to organize the sort of protests shown in Figure 4.1).

Figure 4.1. The city of Berkeley, California has long been associated with traditional activism, but it was also home to the first electronic community social networking center.

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Photo: © 2008 John Martinez Pavliga. Licensed ...

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