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iWork for Mac OS X Cookbook by Alexander Anichkin

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Writing letters for your logo with the draw tool: the principles of a good logo

A good logo has to be simple, visible from a distance, recognizable, and easily differentiable from other logos and trademarks.

If we bear these principles in mind, what comes immediately to mind? Initials, of course!

To use our own initials or the name of our business for a logo, we can choose an existing font. But, with iWork tools we can also draw our own letters. There is nothing better than original lettering to fit the principles of a good logo.

Getting ready

It's easy to see that we have two main types of letters in the alphabet—the ones that can be represented by straight strokes, such as A, and the ones that have rounded elements, such as B. The O is an oval ...

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