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iWork for Mac OS X Cookbook by Alexander Anichkin

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Designing the title in print or electronic format

A magazine is different from other types of periodic publications in that it puts high emphasis on graphic presentation. Elements that together form the distinct style of a magazine include its title, fonts, and the graphic headers of the contents page, sections, and columns. The design of the magazine cover, including its title and colors, can be used for headers and footers on each page. Fonts should ideally be consistent throughout a publication.

Of all these elements, the title is arguably the most important. This recipe describes how it is designed.

Getting ready

As an example of a magazine title, we will use the Rendezvous. This design has typical features for such work—a distinct and recognizable ...

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