9.3. Bekins

A traditional moving and storage company since its founding in 1891, Bekins has been the typical brick-and-mortar company for generations. Highly innovative during its first years of operation, Bekins switched from horse-drawn carriages to motor trucks in 1903. Later, Bekins became the first company to build reinforced steel and concrete warehouses in Los Angeles. But its latest technological jump presented Bekins with its greatest challenge yet—adopting the Internet.

Bekins' vision was to provide agents and customers with Web-based access in order to place orders, view inventory, and track orders. Never having undertaken such a large development project, Bekins turned to a trusted name in the industry—IBM.

9.3.1. Who is HomeDirectUSA? ...

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