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JavaScript Essentials by Smashing Magazine

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Searchable Dynamic Content With AJAX Crawling

Zack Grossbart

Google Search likes simple, easy-to-crawl websites. You like dynamic websites that show off your work and that really pop. But search engines can’t run your JavaScript. That cool AJAX routine that loads your content is hurting your SEO.

Google’s robots parse HTML with ease; they can pull apart Word documents, PDFs and even images from the far corners of your website. But as far as they’re concerned, AJAX content is invisible.

The Problem With AJAX

AJAX has revolutionized the Web, but it has also hidden its content. If you have a Twitter account, try viewing the source of your profile page. There are no tweets there — just code! Almost everything on a Twitter page is built dynamically through ...

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