AS I WARNED IN CHAPTER 1, "IT'S A SMART, SMART, SMART, SMART WORLD," THE ACTIONS OF THE COMPANIES PROFILED IN THIS BOOK DON'T LEND THEMSELVES TO ANY HARD-AND-FAST FORMULAS YOU CAN FOLLOW TO GUARANTEED SUCCESS. BUT THERE ARE CERTAINLY DIFFERENCES BETWEEN THE SMARTEST COMPANIES AND THE "INCUMBENTS" THAT OPERATE IN TRADITIONAL WAYS.
And those differences suggest some general lessons that smart leaders in every line of business can apply. Here are a few of them:
- Ambition matters. Companies that outsmart the competition look for dramatic growth, while incumbent businesses are content with incremental growth. And as with a winning baseball team, you can achieve dramatic growth by knocking the ball out of the park or by pecking away with a ...