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JMP 11 Design of Experiments Guide by SAS Institute

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Chapter 8  
Full Factorial Designs
 
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A full factorial design contains all possible combinations of a set of factors. This is the most fool proof design approach, but it is also the most costly in experimental resources. The full factorial designer supports both continuous factors and categorical factors with up to nine levels.
In full factorial designs, you perform an experimental run at every combination of the factor levels. The sample size is the product of the numbers of levels of the factors. For example, a factorial experiment with a two-level factor, a three-level factor, and a four-level factor has 2 x 3 x 4 = 24 runs.
Factorial designs ...

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