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JMP 11 Design of Experiments Guide by SAS Institute

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Chapter 10  
Discrete Choice Designs
 
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The Discrete Choice designer creates experiments with factors that are product attributes. A collection of attributes is called a product profile. Respondents choose one in each set of product profiles.
Industrial experimentation deals with the question of how to improve processes to deliver better products. Choice experiments help a company prioritize product features for their market. The purpose of a choice experiment is to define a product that people want to buy.
Choice experiments always involve people comparing prospective products and picking the one they prefer. For example, suppose a computer company ...

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