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JMP 12 Consumer Research by SAS Institute

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Chapter 2 
Introduction to Consumer Research
Overview of Customer and Behavioral Research Methods
You already collect information about how customers use a product or service or how satisfied they are with your offerings. The resulting insight lets you create better products and services, happier customers, and more revenue for your organization.
JMP now includes a full suite of tools for performing customer and consumer research. In the past, you might have had to use one product for consumer research work and JMP for design of experiments. Now you can do both types of analyses using a single product, for a more efficient use of your most precious resource: your time. Tools for performing these statistical analyses are now located in one convenient ...

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