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JMP 12 Consumer Research by SAS Institute

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Chapter 3 
Categorical Response Analysis
Analyzing Survey and Other Counting Data
The Categorical platform tabulates and summarizes categorical response data, including multiple response data, and calculates test statistics. The strength of the Categorical platform is that it can handle responses in a wide variety of formats without needing to reshape the data. It is designed to handle survey and other categorical response data, such as defect records, side effects, and so on.
Figure 3.1 Categorical Analysis Example
Categorical Analysis Example

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