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JMP 12 Consumer Research by SAS Institute

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Chapter 5 
Choice Models
Fit Models for Choice Experiments
The Choice platform is designed for use in market research experiments, where the ultimate goal is to discover the preference structure of consumers. Then, this information is used to design products or services that have the attributes most desired by consumers.
Features provided in the Choice platform include:
Ability to use information about consumer traits as well as product attributes.
Integration of data from one, two, or three sources.
Ability to use the integrated profiler to understand, visualize, and optimize the response (utility) surface.
Provides subject-level scores for segmenting or clustering your data.
Uses a special default bias-corrected maximum likelihood ...

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