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JMP 12 Consumer Research by SAS Institute

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Example of the Uplift Platform
The Hair Care Product.jmp sample data table results from a marketing campaign designed to increase purchases of a hair coloring product targeting both genders. For purposes of designing the study and tracking purchases, 126,184 “club card” members of a major beauty supply chain were identified. Approximately half of these members were randomly selected and sent a promotional offer for the product. Purchases of the product over a subsequent three-month period by all club card members were tracked.
The data table shows a Promotion column, indicating whether the member received promotional material. The column Purchase indicates whether the member purchased the product over the test period. For each member, the following ...

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