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JMP 13 Predictive and Specialized Modeling
book

JMP 13 Predictive and Specialized Modeling

by SAS Institute
September 2016
Intermediate to advanced content levelIntermediate to advanced
366 pages
9h 24m
English
SAS Institute
Content preview from JMP 13 Predictive and Specialized Modeling
Chapter 20 
Image shown hereAssociation Analysis
Perform Market Basket Analysis
The Association Analysis platform is available only in JMP Pro.
Association analysis enables you to identify items that have an affinity for each other. It is frequently used to analyze transactional data (also called market baskets) to identify items that often appear together in transactions. For example, grocery stores and online merchants use association analysis to strategically organize and recommend products that tend to be purchased together.
Association analysis is also used for identifying dependent or associated events. For example, you can identify car parts that seem to ...
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Publisher Resources

ISBN: 9781629605883