I warned in Chapter 3 (page 56) that adjectives tend to be perceived by employers as pompous and empty. However, the right verbs can help to lift your CV in an employer’s estimation. Employers increasingly want to read about not only what you achieved, but also how you achieved it.
Compare the following examples:
Achievement on its own = good
• Improved customer satisfaction within the branch.
• Increased sales by 14 per cent.
Achievement plus how you achieved it = better
• Conducted a survey to measure customer satisfaction and identified a number of “quick wins” to improve customer satisfaction within the branch.
• Increased sales by 14 per cent by ...