Chapter 6
Research Is Your Ticket Inside
In This Chapter
Researching to open doors that keep you outside
Gleaning information to soar above competition
Chasing down the right research and nailing it
Academy Award winners Natalie Portman and Nicholas Cage understand that research breeds advantage.
When Portman prepared for her ballerina role in Black Swan, she studied and practiced ballet many hours every day for months. To authenticate his role in Bringing Out the Dead, Nicolas Cage, playing a paramedic, rode along with real paramedics to a real drive-by shooting of a young boy.
You may not want to go as far as practicing ballet or comforting a suffering gunshot victim. But figuratively speaking, I hope you won’t tie your hands behind your back and put a blindfold around your eyes by failing to gather the data that can change your life.
Investigate Like a Quiz-Show Winner
Even if you’d rather scrub morgue floors than do quiz-show-quality research on organizations and their people, suck it up and dig right in — or hire someone to handle the research ditch-digging for you. Consider ...
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