Chapter 9

Repositioning

How to Make You Stand Out

Until now, the search burden has been on you. It is quite reasonable to presume that any prospective employer will also invest some time into searching on you. It is unlikely that they will do it as deeply or effectively as you will have done by now. You must still address this area. First, clean up your online presence; then start boosting it.

Rebottling the Genie

Though there is a general view in many HR departments that researching prospective employees via social media is to be avoided, an ongoing Career Builder survey run by Harris Interactive in early 2013 reports that many of them do. In fact, between the 2012 and 2013 surveys, the number of hiring managers that do this sort of research increased ...

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