2 THE ASSESSMENT OF JOB SATISFACTION
Job satisfaction is usually measured with questionnaires administered to employees. Other approaches such as interviews are certainly possible but are less often used due to greater cost. One can survey many people with a questionnaire, especially when conducted online, with comparatively little effort or expense. Furthermore, it is easy to quantify and standardize questionnaire responses. However, it is possible to get more extensive information in an interview, as respondents can elaborate about their issues. In addition, the less constrained format of an interview allows for the emergence of points that are not preplanned by the interviewer. The interviewees can generate ...
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