Job Searching with Social Media For Dummies, 2nd Edition

Chapter 16

Discovering a Company’s Needs

In This Chapter

Staying up-to-date on your target industry so that you know what’s going on

Identifying the needs, struggles, and strategies of your target companies

Determining what hiring managers really care about so you can speak their language

Thanks to basic brain chemistry, every person on the face of this planet is walking around thinking about his or her problems and aspirations — and your future boss is no exception.

If you can find out what this potential employer is concerned with — meaning his needs, problems, and desires — then your job search will be more effective. Out of all the hundreds of job candidates a hiring manager sorts through, he’ll pay particular attention to you because by using the info provided in this chapter, you’ll be able to show him that you’re the solution to his company’s problems.

The trick to finding out what a company (and, therefore, that company’s hiring manager) is concerned with is to do a little research. Thanks to social media and its real-time applications, you can easily find out what’s likely at the top of a hiring manager’s mind right now. This chapter shows you how to use social media sites ...