Tracking and tracing—doesn't that sound a bit dull? Why would you even bother to spend your time in such a boring way? So the question is: Why should you do it?
One reason is because it is fun to see your site growing. You can see whether your SEO efforts are paying off and, increase your income if you use some form of advertising. Besides, you can learn more about how search engines look at your web site and what other web sites are referring back to you.
One of the most important tasks is to see how well your site is converting, along with what does/does not work from your SEO efforts.
In this chapter, we will be looking at some of the ways to get those statistics, and will later see how ...