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Joomla! Cash by Tom Canavan, Brandon Dawson

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Chapter 2. Creating a Marketing Plan

We will cover the following topics in this chapter:

  • Why have marketing plans?

  • Creating marketing plans

  • Objectives for attaining a revenue-generating Joomla! site

Why have Marketing Plans?

This is a question that many business people struggle with. You would not build a house without first checking your finance, finding land, and getting a blueprint for the house. The purpose of the blueprint is to tell the building crew how to build it and what it should look like. It includes a plan for all the necessary items such as plumbing, floors, electrical wiring, roof, and more. Without the blueprint you wouldn't be able to describe your house.

Marketing plans are just like that, they describe your offerings, detail your ...

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