O'Reilly logo

Joomla! Cash by Tom Canavan, Brandon Dawson

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 3. Generating Traffic

We will cover the following topics in this chapter:

  • Search-engine optimization

  • Website structure and organization

  • Promotional optimization

  • Boosting inbound links by playing tag

  • Link baiting

  • Using RSS feeds and services

  • Permission marketing

  • Affiliate programs

What is SEO?

Search-engine optimization, or SEO, refers to the process of preparing your website to be spidered, indexed, and ranked by the major search engines so that when Internet users search for your keywords, your website will appear on their results page. Proper search engine optimization is a crucial step to ensure success and should be undertaken with care and diligence. It should also be noted that SEO is an interdisciplinary concern, combining web design functions ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required