We will cover the following topics in this chapter:
Website structure and organization
Boosting inbound links by playing tag
Using RSS feeds and services
Search-engine optimization, or SEO, refers to the process of preparing your website to be spidered, indexed, and ranked by the major search engines so that when Internet users search for your keywords, your website will appear on their results page. Proper search engine optimization is a crucial step to ensure success and should be undertaken with care and diligence. It should also be noted that SEO is an interdisciplinary concern, combining web design functions ...