We will cover the following topics in this chapter:
Getting actionable data
Traffic analysis is the science of obtaining actionable data from your website's logs. Your logs can deliver facts about your membership that you might not be aware of, such as which articles are gaining the most readers and which are most likely to keep a new visitor reading your site, where your traffic originates, and also the platforms, browsers, and software used by your user base. All these factors can influence the use of the other weapons in this book, particularly search engine optimization, or be used when making design decisions.
Traffic analysis can also ...