In this chapter we will learn the following:
Optimizing your site for ease of use and credibility
Menu navigation and content organization
Color psychology, typefaces, and design
The first aim should be that the visitors locate your site. The search engine optimization techniques are your best weapons for this. Once they find it, are they going to see a few poorly taken pictures and some badly written copy, or will they find a bigger-than-life professional, credible site?
According to Barrie North of Compass Designs, creditability is as important as anything else. If your site looks like as if your twelve year old nephew put ...