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Joomla! Cash by Tom Canavan, Brandon Dawson

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Chapter 6. Generating Revenue

We will cover the following topics in this chapter:

  • Banner Advertisements

  • Contextual, text-based advertisements

  • Affiliate ads

  • Running your own affiliate program

  • Running subscription-based Joomla! websites

  • Accepting donations

  • Offering "instant branded" merchandise

  • Joomla! and e-commerce (shopping carts)

Banner Advertisements

The most obvious and typical revenue-generating tool used on websites throughout the Internet is the ubiquitous banner ad. The banner ad has been a part of the commercial Internet virtually from the beginning, and since then has morphed into a variety of formats and sizes.

Implementing banner ads on your Joomla! site has certain benefits and liabilities:

Pros

Banner ads are easy to implement and provide a ...

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