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Joomla! E-Commerce with VirtueMart by Suhreed Sarkar

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Chapter 7. Promotion and Public Relations

Promotion and public relations are the heart of every business. The success of an online business also comes through promotions and public relations. Most online shopping carts consider this aspect and try to provide some tools for promotions and public relations. Like Zen Cart, osCommerce, and Magento, VirtueMart has also has some great tools for product promotions and public relations.

In this chapter, you will learn about the promotion and public relation tools available for your VirtueMart store. On completion of this chapter, you will be able to:

  • Use VirtueMart's promotional tools like special and featured products and banner ads
  • Use coupons to attract more customers
  • Use newsletters and product notifications ...

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