This book is aimed at site builders, webmasters, and site owners. Advanced technical skills are not required, though the user should be familiar with administering a Joomla! website, including how to install Extensions. If you are concerned with how your Joomla! site ranks on the search engines or with generating traffic for your site, then you will find this book to be of use. The text presumes no existing special knowledge. Basic concepts are explained, as is the thinking behind the approach advocated in this book.