WHAT'S IN THIS CHAPTER?
Understanding business strategy, web site strategy, and user strategy, and how they compliment and contrast with each other
Understanding a target audience and how it helps shape the message of your web site
Assembling a team to build the web site
If you're like me, you've been asked something like the question in the chapter's title more than once when talking to a potential client. How do you answer it?
Do you offer them a package of services for a fixed price?
Do you ask them whether they want a calendar, blog, or some other piece of functionality with that?
Do you ask them whether they want to update the web site themselves, or do they want you to do the maintenance?
All these questions are reasonable to ask at a certain point in the conversation with your potential client. But a far better place to start is at the beginning. For example, I might reply by saying, "Sure, we can make it blue. But before we start talking about how the site will look, please tell me a little about your business. What do you do for a living?"
Why would I want to do that? If the client is telling me to set up a few pages and a calendar, what could be simpler? Charge the client and move on to the next one!
Many freelancers run their businesses just like this, and they do reasonably well in a reasonable economy. But as the economy gets worse, clients hold on to their pocketbooks more tightly. They want to know they ...