Introduction

In the world of the web today, users are drawn to dynamic web sites. The more interactive the site, the more people feel engaged, as if they are an integral part of the site themselves. Not only do users expect to see a site constantly evolve and provide easily identifiable information, so do today’s search engines. If you want to land high in the search engine rankings, you need to live up to these expectations.

The challenge of today’s web sites is handling the amount of maintenance required to create and sustain a dynamic site, while ensuring the site responds quickly. Meeting this challenge may require knowledge in scripting languages, such as PHP, ASP, or ColdFusion; the ability to create the database, such as MySQL or Microsoft ...

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