Glossary

 

 

 

ABC Audit Bureau of Circulations, the body that authenticates and publshes newspaper circulation figures.

Ad Advertisement.

Ad dummy The blank set of pages of an edition with the shapes and positions of advertisements marked in.

Ad rule The rule or border separating editorial matter from advertisements on a page.

Add Copy added to a story already written or subedited.

Advance Printed hand–out of a speech or statement issued in advance to the press,

Advertising agency An organization that prepares and designs advertisements for clients, and buys advertising space.

Agony column A regular feature giving advice on personal problems to the mainly young; hence agony aunt.

Alts Alterations made to copy or set matter.

Angle A particular ...

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