Wayne Wanta and Mariam Alkazemi
10Journalism as Agenda Setting
Abstract: The concept of agenda setting has received extensive attention from researchers through the past five decades. While early studies found strong support for the influence of the news media on the perceived importance of issues held by the pubic, researchers have examined several aspects of the concept, including investigations of the source of the media agenda and the possible outcomes of the agenda setting process. Agenda setting continues to be studied through the internet and social media, demonstrating its flexibility as a mass communication theory. It also has evolved from an original conceptualization as a cognitive effect to include attitudinal and behavioral influences. ...
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