Juice

CHAPTER 10

Multiplying Insights

Invention breeds invention.

—RALPH WALDO EMERSON

 

 

SOLVING ONE PROBLEM creates new ones. Every invention, then, presents an opportunity for the inventor to build on its ideas or to solve the unanticipated problems that it may have produced. One good insight is almost never enough to achieve a breakthrough or trigger a transformation. But whoever comes up with one insight is the most likely person to generate another idea that makes the original one far more valuable. The inventor may also bounce the initial idea off of someone else, who then adds to it or implements it in an unexpected way. When ideas and inventions accumulate in this way, there is a powerful multiplying effect. A series of brainstorms may yield ...