INDEX

Note: Page numbers followed by f denote figures; those followed by a t denote tables.

Accenture, research conducted at, 5–6, 13, 84, 109, 116–117, 211–227

accountability, 85–89

Best Buy example of, 86–87

goals and, 85–86

metrics and, 87–88

mutuality of, 88–89

acquisitions. See mergers and acquisitions

Adobe Systems, 156, 162, 165

Advanced Micro Devices, 77

advertising, 205, 207

affordability, 60

AIG, 159

airline industry

People Express and, 19, 51–52, 53–54, 57

Ryanair low-cost approach and, 67

Air Wick Freshmatic brand, 144

all-or-nothing technologies, 47–48

Amazon.com, 104, 139, 188, 204, 205

ambassadors to universities, to find serious talent, 82–83, 176

American Airlines, 52

American International Group (AIG), 159

American Petroleum ...

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