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Jumpstart Your Music Career by Simon Cann

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Chapter 2. Building and Keeping Your Fan Base

At all times, you need to remember one thing: your fan base = your source of income. In other words, you need your fan base in order to have a career.

It goes without saying that in order to sustain your career, you need to sustain your relationship with your fan base, and that relationship should be deep and broad. You should be interacting with your fan base in many different ways, and equally, you should be looking to derive income from your fan base from a range of different products.

This chapter looks at how to build—and sustain—a community around you in order to have a successful music career.

Before we jump in, one quick point. You can’t necessarily pigeonhole every activity under a specific heading—sometimes, ...

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