Today, perhaps the most significant asset for any musician is intangible and cannot be controlled: the act’s digital reputation.
Your digital reputation stems from many aspects, but it primarily flows from how you are represented on the internet. In other words, your digital reputation is a combination of:
What you tell people
What they find out about you
And what people find out about you will be greatly influenced by your search engine ranking. In other words, Google and the social networks may have a greater influence on what people think about you than you do.
However, there is still a lot you can do to influence and support a positive digital reputation and to generate income from your online activities.