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Jumpstart Your Music Career by Simon Cann

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Chapter 4. Creating Products: Generating Income

The music industry convulsed during the first decade of this century.

If you listened to some of the stories, you might have thought that we were close to the end of the world. But the music industry survived, and despite what some people suggest, the major players are still making healthy profits—they have learned how to make money in different ways (often doing deals where they earn revenue from many different sources), and they promote in different ways (hence the proliferation of TV talent shows).

One of the changes to the mainstream music industry is a focus on mass-market, high-income-generating hits (hence the focus on talent shows). For the regular musician and the musician looking to build ...

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