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Jumpstart Your Music Career by Simon Cann

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Chapter 5. The Logistics of Creating and Developing Products

After Chapter 4, I hope you have gotten over your discomfort with the notion of “product,” because you’re going to have to get used to the idea.

Product is what you sell. If you don’t sell any products, then you won’t have any income and hence there will be no career. So make a choice: Get over your squeamishness or go and get a proper job.

We are now going to look at the business aspects of products and hence your career.

What Is a Product?

Before we go any further, let me explain what I am calling a product (see Figure 5.1).

The process of product creation takes something intangible (words, music, and so on) and converts it into a form that can be sold (such as a download, CD, or DVD).

Figure 5.1. The process of product creation takes something intangible ...

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