I’m guessing you probably didn’t get into music because you wanted to hear someone talk about being sensible and saving for your pension. However, I’m also guessing that if you’ve read this far in the book, you are serious about your career, and you’re very serious about making a living from your music.
Unless you die young, there will come a time when your earnings from music will be reduced. This happens for all artists: As they mature, their fan base contracts.
Fan bases contract for a number of reasons:
Musical tastes change, and as the act becomes less trendy, fans lose interest in music and/or the act, not to mention having other priorities in their lives.
The act may tour less and undertake less ...