I hope that by now you’ve realized that the strategy I am outlining in the book is really quite simple; there are essentially two strands:
First, find a fan base. When you have the fan base, cherish these people so that you can nurture and grow your fan base.
Second, collect lots of small (and perhaps less small) pieces of income from lots of different sources. Whatever you do, ensure that you don’t miss any small piece of income. If you are running an efficient and low-cost-base business, then all of these small pieces of income will form a significant stream of earnings that can easily get lost if you have disproportionate overheads.
This is a robust and scalable business model that allows for great flexibility—for ...