2. The Basics

Research is a discipline with many applications. This chapter introduces the core practices and fundamental ideas and techniques you will use repeatedly in many situations. We’ll cover who should do research, different types of research and when to use them, and roles within each set of research activities. To help counter any skepticism about the business value of research, we’ll also review some common objections and how to overcome them.

Who Should do Research? Everyone!

Ideally, everyone who is on the design team should also participate in the research.

If you are a sole practitioner, well, that’s easy. You will have excellent direct experience and can tailor the process and documentation to suit your needs. (Just be particularly ...

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