4. Organizational Research

“Hell hath no fury like a bureaucrat scorned.”

MILTON FRIEDMAN

You’re an individual with a goal. If you’re a designer, you probably want to create something new that delights other individuals and becomes personally important to them. Designs that change the world do so because millions of individuals adopt them.

Design doesn’t happen in the deep, cold vacuum of space. Design happens in the warm, sweaty proximity of people with a lot on their minds. People create and join organizations to accomplish greater things more efficiently. As an organization grows, it becomes more complex. The oral culture of how to get things done begins to outstrip the documentation. Various internal groups might develop different perspectives ...

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