5. User Research

“Doctor: ‘What are you doing here, honey? You’re not even old enough to know how bad life gets.’ Cecilia: ‘Obviously, Doctor, you’ve never been a thirteen-year-old girl.’”


As a designer, you have an enormous, exciting responsibility. You define the human world, one object or system at a time. Every delightful and every frustrating artifact that exists, exists because of a series of design decisions.

Design as a job is similarly delightful and frustrating. Whatever you create has to work for a diverse array of people who may not be anything like you. Your work must be sufficiently novel to attract attention while fitting into each user’s existing world of objects and situations over which you have no control. ...

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