5BEGINNING TO CRAFT YOUR VISION AND DIRECTION

The best way to predict the future is to create it.

—Peter Drucker

If you have an important point to make, don’t try to be subtle or clever. Use a pile driver. Hit the point once. Then come back and hit it again. Then hit it a third time—a tremendous whack.

—Winston Churchill

Creating a “fire in your belly” mental picture of what your organization is capable of becoming and its reason for being is essential for you and your people. You will need to accomplish the following:

image Understand and help others understand the concepts of organizational vision, mission, and values. The current synonym for the ...

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