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Keeping Up with the Quants: Your Guide to Understanding and Using Analytics by Jinho Kim, Thomas H. Davenport

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1

Why Everyone Needs Analytical Skills

We live in a world awash with data. Data is proliferating at an astonishing rate—we have more and more data all the time, and much of it was collected in order to improve decisions about some aspect of business, government, or society. If we can’t turn that data into better decision making through quantitative analysis, we are both wasting data and probably creating suboptimal performance. Therefore, our goal in this book is to show you how quantitative analysis works—even if you do not have a quantitative background—and how you can use it to make better decisions.

The Rise of Analytics and Big Data

The rise of data is taking place in virtually every domain of society. If you’re into sports, you undoubtedly ...

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