O'Reilly logo

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Key Business Analytics

Key Business Analytics

by Bernard Marr
Publisher: FT Publishing International
Release Date: February 2016
ISBN: 9781292017464
View table of contents
Start reading

Book Description


Key Business Analytics will help managers apply tools to turn data into insights that help them better understand their customers, optimise their internal processes and identify cost savings and growth opportunities.

Table of Contents

  1. Cover
  2. Title page
  3. Contents
  4. About the author
  5. Introduction
  6. PART ONE Bare analytics
    1. 1 Business experiments/experimental design/AB testing
    2. 2 Visual analytics
    3. 3 Correlation analysis
    4. 4 Scenario analysis
    5. 5 Forecasting/time series analysis
    6. 6 Data mining
    7. 7 Regression analysis
    8. 8 Text analytics
    9. 9 Sentiment analysis
    10. 10 Image analytics
    11. 11 Video analytics
    12. 12 Voice analytics
    13. 13 Monte Carlo simulation
    14. 14 Linear programming
    15. 15 Cohort analysis
    16. 16 Factor analysis
    17. 17 Neural network analysis
    18. 18 Meta-analytics – literature analysis
  7. PART TWO Analytics input tools or data collection methods
    1. 19 Quantitative surveys
    2. 20 Qualitative surveys
    3. 21 Focus groups
    4. 22 Interviews
    5. 23 Ethnography
    6. 24 Text capture
    7. 25 Image capture
    8. 26 Sensor data
    9. 27 Machine data capture
  8. PART THREE Financial analytics
    1. 28 Predictive sales analytics
    2. 29 Customer profitability analytics
    3. 30 Product profitability analytics
    4. 31 Cash flow analytics
    5. 32 Value driver analytics
    6. 33 Shareholder value analytics
  9. PART FOUR Market analytics
    1. 34 Unmet need analytics
    2. 35 Market size analytics
    3. 36 Demand forecasting
    4. 37 Market trend analytics
    5. 38 Non-customer analytics
    6. 39 Competitor analytics
    7. 40 Pricing analytics
    8. 41 Marketing channel analytics
    9. 42 Brand analytics
  10. PART FIVE Customer analytics
    1. 43 Customer satisfaction analysis
    2. 44 Customer lifetime value analytics
    3. 45 Customer segmentation analytics
    4. 46 Sales channel analytics
    5. 47 Web analytics
    6. 48 Social media analytics
    7. 49 Customer engagement analytics
    8. 50 Customer churn analytics
    9. 51 Customer acquisition analytics
  11. PART SIX Employee analytics
    1. 52 Capability analytics
    2. 53 Capacity analytics
    3. 54 Employee churn analytics
    4. 55 Recruitment channel analytics
    5. 56 Competency acquisition analytics
    6. 57 Employee performance analytics
    7. 58 Corporate culture analytics
    8. 59 Leadership analytics
  12. PART SEVEN Operational analytics
    1. 60 Fraud detection analytics
    2. 61 Core competency analytics
    3. 62 Supply chain analytics
    4. 63 Lean Six Sigma analytics
    5. 64 Capacity utilisation analytics
    6. 65 Project and programme analytics
    7. 66 Environmental impact analytics
    8. 67 Corporate social responsibility (CSR) analytics
  13. What did you think of this book?
  14. Index
  15. Endorsements
  16. Imprint page