Key Business Analytics

Table of contents

1. Cover
2. Title page
3. Contents
4. About the author
5. Introduction
6. PART ONE Bare analytics
   1. 1 Business experiments/experimental design/AB testing
   2. 2 Visual analytics
   3. 3 Correlation analysis
   4. 4 Scenario analysis
   5. 5 Forecasting/time series analysis
   6. 6 Data mining
   7. 7 Regression analysis
   8. 8 Text analytics
   9. 9 Sentiment analysis
   10. 10 Image analytics
   11. 11 Video analytics
   12. 12 Voice analytics
   13. 13 Monte Carlo simulation
   14. 14 Linear programming
   15. 15 Cohort analysis
   16. 16 Factor analysis
   17. 17 Neural network analysis
   18. 18 Meta-analytics – literature analysis
7. PART TWO Analytics input tools or data collection methods
   1. 19 Quantitative surveys
   2. 20 Qualitative surveys
   3. 21 Focus groups
   4. 22 Interviews
   5. 23 Ethnography
   6. 24 Text capture
   7. 25 Image capture
   8. 26 Sensor data
   9. 27 Machine data capture
8. PART THREE Financial analytics
   1. 28 Predictive sales analytics
   2. 29 Customer profitability analytics
   3. 30 Product profitability analytics
   4. 31 Cash flow analytics
   5. 32 Value driver analytics
   6. 33 Shareholder value analytics
9. PART FOUR Market analytics
   1. 34 Unmet need analytics
   2. 35 Market size analytics
   3. 36 Demand forecasting
   4. 37 Market trend analytics
   5. 38 Non-customer analytics
   6. 39 Competitor analytics
   7. 40 Pricing analytics
   8. 41 Marketing channel analytics
   9. 42 Brand analytics
10. PART FIVE Customer analytics
    1. 43 Customer satisfaction analysis
    2. 44 Customer lifetime value analytics
    3. 45 Customer segmentation analytics
    4. 46 Sales channel analytics
    5. 47 Web analytics
    6. 48 Social media analytics
    7. 49 Customer engagement analytics
    8. 50 Customer churn analytics
    9. 51 Customer acquisition analytics
11. PART SIX Employee analytics
    1. 52 Capability analytics
    2. 53 Capacity analytics
    3. 54 Employee churn analytics
    4. 55 Recruitment channel analytics
    5. 56 Competency acquisition analytics
    6. 57 Employee performance analytics
    7. 58 Corporate culture analytics
    8. 59 Leadership analytics
12. PART SEVEN Operational analytics
    1. 60 Fraud detection analytics
    2. 61 Core competency analytics
    3. 62 Supply chain analytics
    4. 63 Lean Six Sigma analytics
    5. 64 Capacity utilisation analytics
    6. 65 Project and programme analytics
    7. 66 Environmental impact analytics
    8. 67 Corporate social responsibility (CSR) analytics
13. What did you think of this book?
14. Index
15. Endorsements
16. Imprint page