Data delivers value only when it is used to create or accelerate positive results without assuming undue risks. The spectrum of data uses, ranging from business audit trail to advanced analytics, is rich with value opportunities. But getting from an opportunity to impact depends on the depth of data knowledge. Undertaking BI and analytics is especially risky when undertaken without fully understanding the data. Variety and abundance in the world of big data raises the bar for those who are responsible to capture and communicate data knowledge.
Today, four essential skills are at the core of unlocking data value: